Heart 'n Home began by Julie Wurr with nothing more than a desire to create beautiful arrangements.  In 1992 the adventure began by doing craft shows for four years.  All of the encouragement by both customers and family convinced Julie and her husband, Bill, to turn their garage into a store.


In early 2000, after a record breaking open house, the decision was made to move downtown.  They have been in same location ever since.  But the store has certainly changed!  Adding entertaining & decorating , silk and dried arrangements, gourmet food, gift baskets and gifts has been been a great addition to Heart 'n Home.


More recently fresh flower arrangements has joined the lineup at Heart 'n Home!   The main focus is doing "couture arrangements" - meaning creating arrangements to reflect the person receiving the flowers.  Even tribute flower arrangements (sympathy arrangements) can have significant meaning. 


Weddings really shine with romance at Heart 'n Home.  Free consultations discussing ideas, budgets, and visions with the brides is a highlight for Julie.


Where is Heart 'n Home headed?  Even a dreamer like Julie has no idea....but the journey is certainly fun!  Check out this video for more about Heart 'n Home.

Meet our Team!


Mary casually asked if I ever needed help to let her know. She probably never knew what she was getting into!    She runs our front desk, answering phones, a vital part of brain-storming meetings. She pitches in whenever we are in a bind and is always willing to learn.

   Mary loves spending time traveling to visit family, gathering with her friends, and decorating her own home.

   Thank you, Mary, for all that you do!

Meet our Team!


Linda and her husband live outside of town &she enjoys the quiet of the farm.

   She enjoys gardening, reading & baking. She adores making her chocolate chip cookies & monster cookies for all their grandchildren.

    Linda is willing to pitch in wherever we need her to help in the store. Her "can do" attitude is contagious...as well as her smile! She is a natural fit & a great attribute to the team!

Meet our Team!


Jerlynn probably doesn't need much introduction. She has been a floral designer for over 30 years - but a wonderful addition to Heart 'n Home for almost the last year. She has been a great addition in not only her talents...but her ideas of growing Heart 'n Home.

   When not at HnH she is tending to her garden in the summer, her flowers and landscaping and baking all of her grandchildrens' favorite foods. She enjoys decorating for the holidays and says there isn't a flower she doesn't enjoy.

Meet our Team!


Bill is not only the fix-it guy...but also helps with management decisions. He does deliveries for Valentine's Day, fixes broken cement floors and comes up with creative ideas that Julie hasn't thought of.

   Bill is Julie's husband - and the person who supports this crazy dream of a business. He often looks at her and says "why not"?!

   If you see Bill - you may want to give him a pat on the back...he often has deal with some insane ideas!

Meet our Team!


Adam has pretty much been part of Heart 'n Home his whole life. He is our son - and was dragged along when we started out doing craft shows. Then moved to helping get the house ready for open houses when the store was in garage. When we moved downtown Laurens - he was always there to help at open houses or any other event. Most of our customers/friends have seen him grow up.

   He still helps with the store - but behind the scenes. Basically he is our IT guy and he creates our professional videos that are on our website.

   He is a videographer/editor  at Maryville University in St. Louis. He also helps other businesses in producing videos for them (you can see some of his work at www.adamwurr.com ). He is the husband to Sarah and the father to two of the most amazing children ever!


Heart  'n Home

140 North 3rd St

Laurens, Iowa 50554


712.841.2546 (store)

515.599.1274 (text)


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© 1992 -2020 Heart 'n Home | www.heartnhomeonline.com

....the gram